A place that feels like freedom. Where music history is honored, community is built, and beauty is a right — not a luxury.
Francesca isn't nightlife built for chaos or consumption. It's built for the culture — for the records that carried us, the floor that held us, and the belief that gathering to listen, together, is a sacred act. Music is medicine. Community is holy. The dancefloor is the altar.
Francesca is watched over by four deities, present in the space through devotional artwork on the walls. They aren't decoration — they're the energy the room is built around, presiding over every gathering.
Compassion and swift protection. She holds the door, keeps the floor safe, and answers the call of anyone in need.
Music, dance, beauty, and pleasure. The patron of every celebration — every drumbeat, every body moving in the dark.
The divine feminine energy that animates all things — the power, the pulse, the source. Francesca runs on her current.
Prosperity, beauty, and grace — the lotus-borne giver of abundance. She blesses the room with flow, fortune, and good fortune shared.
A single space, a single lease, two revenue engines. The café pays the rent while the sun is up; the listening room earns when it goes down.
8am – 5pm · a greenhouse you can work in
9pm – sunrise · a jungle you can dance in
Each record paired with a story. Each night, a history lesson on the dancefloor.
Community builders, teachers, and healers use the room by day — workshops, classes, sound baths, tea ceremonies, and medicine circles.
Silent-disco headphones and instrumental music. A beautiful place to do your most productive work, uninterrupted.
The listening society. Master selectors and local collectives play records one by one, each with the story behind it.
Friday & Saturday. World-class DJs, dancing till the sun comes in.
Daniela Natal's tea ceremony and deep listening — Detroit and NY deep house and techno groove, poured slowly.
Daniela's celestial ritual music series — sound architected to the night's astrological transit.
And who rave about the record.
This is an homage to NYC dance music history — and to dance music history worldwide. It's how I give back: my protest against a culture that forgets, my way of passing the music on in a loving but deep way. The room is built for the people who appreciate the music, the culture, the lineage — and demand excellent sound.
In the early 2000s I worked the counter at Satellite Records, selling vinyl to the DJs who defined the city — Danny Tenaglia, Danny Krivit, François K, Satoshi Tomie, Armand Van Helden. Francesca brings them back. Every Monday night, a guest selector takes the room alongside local selectors and collective takeovers.
A rotating roster of master selectors — guest hosts trading the floor with Brooklyn's deepest crate-diggers.
Each evening is a curriculum disguised as a party. A few of the chapters:
Black female vocalists who built 90s house — from Jocelyn Brown to Kim English, voice by voice.
The deep, hard-to-find Larry Levan records from the mid-80s Garage — the ones that never made the comps.
The Belleville Three era — Atkins, May, Saunderson — late-80s Detroit at the source.
The hits of Twilo, 1994–1998 — Sasha & Digweed's residency and the sound of that sound system.
Mid-90s freestyle from the Jersey and Miami scenes — the bilingual heartbeat of the era.
The Body & SOUL ritual — Claussell, Krivit & François K's spiritual deep house liturgy.
The birth of house — Frankie Knuckles, Ron Hardy, and the Trax / DJ International catalog.
The Strictly Rhythm & Nervous Records sound — 90s New York at its rawest and most joyful.
Junior Vasquez at the Sound Factory, 1989–1995 — the tribal, hypnotic, marathon sound.
Salsoul & West End — the disco and Latin records that house was built on top of.
Louie Vega & Kenny Dope — the Latin, jazz, and house fusion that defined NYC.
UR, Carl Craig & the militant, futurist techno that followed the Belleville Three.
Recreating the original NYC loft party — house, soul, and pure intimacy, played the way Mancuso did it.
The Motown & soul records that made rap — from The Charmels to Dr. Dre, sampled side by side.
The 303 squelch that started it all — Phuture’s “Acid Tracks” and the Chicago basement sound of 1987.
More themes added each season — Shelter garage classics, Prescription Records, Italo imports, and beyond.
An evening of ritual tea ceremony and deep listening — the deep cuts of Detroit and New York deep house and techno groove, poured slowly.
No talking over the music. No phones up. Just a warm cup, a great sound system, and a roomful of people who came to hear.
Tea is poured. The needle drops. We listen all the way through.
A celestial ritual music series — the cosmos translated into sound.
Each evening is anchored to a potent moment in the sky — an eclipse, a planetary ingress, a nodal shift — and the sound is architected around the energetic signature of that transit. The music becomes the medium through which you don't just understand the cosmos — you inhabit it.
Astrology as a celestial language; sound as the way we listen.
throughthestars.coRent the entire venue or just the listening room — launches, listening sessions, dinners, weddings, label parties. The same jungle, the same hi-fi sound, entirely to yourself, whether you take a full buyout or book the room alone.
For offsites, team meetings, retreats, launches, and client dinners, Francesca is a calm, sensory alternative to the hotel ballroom. Book the entire venue for a full-day takeover, or just the listening room for a focused session — café service by day, hi-fi sound by night.
Every gathering is supported by our network of preferred vendors, so you bring the people and we handle the production.
Seated dinners, grazing tables, and morning spreads from vetted catering partners — plus full café and bar service in-house.
End-to-end production services to plan, staff, and run your day — from run-of-show to on-site coordination.
Preferred AV, lighting, and staging vendors for presentations, panels, and performances — built on the room’s reference sound system.
Rent the entire venue for a private buyout, or reserve the listening room alone for meetings and breakout sessions.
Walking into Francesca feels like entering a verdant, mysterious garden. Plants from floor to ceiling, divine-feminine symbolism, and a sunken dance floor in homage to the legendary clubs of NYC. The jungle is inside — leave the city at the door.
Francesca isn't an audience — it's a community held in widening circles, each one looking after the next.
The women and people who run the room, end to end — the keepers of the space, the floor, and the sound.
Home base for Catapult Community students & alumni — our creative second ring, building and growing here.
Members of the listening society — the selectors, crate-diggers, and deep listeners who gather for record nights.
The wider circle — café regulars, ceremony-goers, and the Pour the Record faithful who make the room hum.
By day, the listening room opens to classes and workshops led by community builders who need a beautiful space to grow — and to healing and medicine ceremonies, sound baths, and tea rituals. The room earns its keep, and it gives back, around the clock.
Three local partners share the daytime room — so the space is alive, beautiful, and earning, the moment the doors open.
Run by a beloved local roaster — the kind of independent Brooklyn coffee operator that draws a morning crowd and runs the bar with real craft.
A local Brooklyn plant shop tends the jungle and keeps a retail plant section — the greenery isn't decor, it's a living, shoppable garden.
A rotating marketplace of the brands I love — local makers and artists on the walls, refreshed every season, like a forever-pop-up of beautiful things.
A seasonally rotating mix of Brooklyn and NYC makers — think small-batch candles and ceramics, crystal & apothecary lines, hand-poured incense and sage bundles, indie jewelry, art books, and a wall of rotating local artists. Each season a new guest curator takes the marketplace.
Most nightlife is designed by men, for volume and for spend. Francesca is curated by a woman from the door to the dancefloor to the last record of the night. That single fact changes who feels safe, who feels seen, and who comes back.
When one woman shapes every layer — the booking, the lighting, the sound, the staff, the door policy, the way a stranger gets walked to the train — the space stops feeling like a transaction and starts feeling like care. That texture can't be retrofitted. It has to be built in from the first decision.
This is the gap in Brooklyn nightlife, and it's the one I'm built to fill.
Trained staff, clear sightlines, a real door policy, and a get-home-safe ethic. Safety isn't a sign on the wall — it's an operating system.
A floor where everyone knows the norms. Respect is the baseline, enforced warmly and without apology, so people can actually let go.
Built for the culture, not the chaos. When people feel held, they stay longer, spend with intention, and come back — the soul of the room is the business model.
New York lost 500+ music venues since 2010 — not because people stopped wanting to gather, but because the model stopped serving them. Rooms got louder, faster, and more transactional. Francesca is a deliberate correction. Six principles guide every decision, and each one is also why this is a business worth backing.
We're not here to move the maximum number of drinks in the minimum time. We're here to honor music history and build something people return to for years. The bar serves the room — not the other way around.
Why it's the business caseA retention engine. Loyal regulars and members cost nothing to re-acquire and spend across six revenue streams. Transactional venues churn; cultural ones compound.
A floor where people — especially women — feel genuinely safe isn't a feature bolted on. It's the foundation. Trained staff, a real door ethic, consent as culture, a get-home-safe standard.
Why it's the business caseThe underserved majority of the nightlife market. Make people feel held and you unlock the audience every chaos-built venue leaves on the table — and they're the ones who come back weekly.
Coffee, workshops, and focus hours by day; listening and dancing by night. The same lease, plants, sound, and soul earn from morning to sunrise instead of sitting dark twelve hours a day.
Why it's the business caseFixed-cost leverage. Most venues earn on nights only. Francesca amortizes one rent across two dayparts and six streams — the single biggest structural advantage in the model.
The jungle, the goddesses, the gold, the light — this isn't decoration, it's the promise that you deserve to be somewhere beautiful. Intention in every surface, from the cup to the ceiling.
Why it's the business caseA brand people photograph, wear, and evangelize. Distinctive design is free marketing and pricing power — it's why the same coffee costs more in a room that feels like this one.
From the booking to the lighting to the door policy to the last record — shaped end to end by a single point of view. Coherence you can feel the second you walk in, and can't fake or franchise.
Why it's the business caseThe moat. Competitors can copy a sound system or a plant wall; they can't copy a founder who's lived this culture for twenty years. Authorship is the defensibility.
The sound is not an amenity — it's the whole point. A concert-grade hi-fi system, tuned to the room, treated as sacred. Top-tier quality, because the record deserves to be heard, not just played.
Why it's the business caseThe reason serious listeners travel and return. Sound is the one thing you can't fake or stream at home — and it's what turns a casual visit into a pilgrimage, and a pilgrimage into a membership.
Velvet and rattan, neon and jungle, gold and deep green — the deco and color vocabulary the room is built from. (Mood & materials, not the built space.)
Every one of these is a stance the rest of the market won't take — and each one is a reason this room makes money the others can't.
Break-even at ~$57K / month — achievable by Month 10–14, across six independent revenue streams.
The hi-fi listening bar isn't theoretical in Brooklyn — it's a working, full model up and down the L train. Francesca's projections sit comfortably inside what these rooms already do.
Capacities and prices below are drawn from public listings, press, and venue sites (2024–2026). Figures are indicative, not audited, and are used to sanity-check Francesca's assumptions against operating businesses.
Francesca needs ~100 guests a night at $25 to hit plan. Bossa Nova fills 140 at $15 on a Monday. The demand is established; the differentiation is ours.
The full project requires ~$660K. This equity round funds $300K of it; the balance is committed via an SBA 7(a) loan ($200K), arts grants (~$110K target: BAC, NYSCA, DCLA, Gilman), and a community crowdfunding round ($50K). Stacking grants and debt first is deliberate — it limits dilution and keeps the founder in control. Year 2+ operating surplus covers debt service and begins investor distributions. Terms indicative; full model and cap table available on request.
Operated by the founder in Brooklyn — real P&L, staffing, and booking experience, not a business-plan hypothesis.
Deep Playa NYC — a built-and-sold venture. The founder has taken a community brand from zero through to exit.
An existing email list of 37,000 people who loved Daniela's events — a warm audience to seed launch, not a cold start. The goal: grow it by another 5,000 before opening.
Crowdfunding tiers and a founding-member program convert early believers into pre-paid revenue before doors open.
Pre-launch milestones in motion: growing the existing 37,000-person email list by another 5,000 before opening, space search in the Morgan/Bogart/Myrtle corridor, and grant applications timed to FY2026 cycles. Current presale and LOI status available to investors under review.
Every venue carries risk. Naming it is how we de-risk it. Here's what we watch, and how each is mitigated.
NYC licensing can slow an opening. Mitigation: daytime café + ticketed programming generate revenue without a full liquor license; beer/wine license pursued early; legal budget allocated upfront.
Construction routinely exceeds budget. Mitigation: 10% contingency built into the raise; TI allowance negotiated into the lease; phased build prioritizes revenue-generating rooms first.
Year 1 is modeled as a 9-month ramp, not instant maturity. Mitigation: working-capital reserve funds the ramp; six revenue streams reduce reliance on any single night; warm community seeds early traffic.
The vision is founder-led. Mitigation: an assistant manager and shift leads are budgeted from Year 1; documented systems from two prior venues; a planned key hire for the coffee program.
Founder
A lifelong New York nightlife lover who has worked nearly every role the culture has — DJ and producer, event and festival producer, music director and stage designer, artist, community architect, and serial entrepreneur. As music director and stage designer for Calling All Magical People, she shaped both the sound and the world it lived in. She's founded and run communities and ventures from Deep Playa NYC (exited 2026) to Her Name is Shakti and the Goddess Gathering Retreat, and operated two Brooklyn venues end to end.
Francesca is the room all of that was building toward. The case for a woman-run space isn't abstract for her — it's every shift she's worked, every floor she's kept safe, every night she's curated from the door to the last record.
"This is my church. Dance music is my devotion. Francesca is what happens when someone who's lived the culture — in every role — finally gets to build the room."
Hand-picked from the people I've built with — the ones who've already kept my floors safe and my events running.
My right hand for Deep Playa, and event coordinator and manager for Tiny Rave. Mandy runs Francesca day to day as GM and books the room part-time — she knows how to hold both the operations and the talent.
Event manager under me at Loft Story, the private events space I directed in Greenpoint. Sophea keeps the room running and the experience seamless — she's done it under my direction before, and she does it beautifully.
Francesca comes from the Latin for free — and it's the name of my mother.
Francesca is my middle name and my mother's name: the ultimate gatherer, nurturer, and hostess. The woman who taught me that to bring people together, to feed them, to hold a room — is sacred work. I carry her name and her lineage. This place is in devotion to her.
For investor materials, the full financial model, and a private walkthrough of the concept — leave your email, or write directly.
Investor inquiries & early supporters welcome. No spam — occasional dispatches only.